If you don't want to die, die now.
If you don't want to die, die now, because once you die, you'll never die again.
"If you don't want to die, young man, die now, for once you die, you will never die again." Veitch's silver fir (Abies veitchii) Zen master
Once dead, never dead again
death
Another expression
If you don't want other companies to disrupt, you can disrupt yourself.
[If you don't move for fear of cannibalization, other companies will eat you up.
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